Per Lofgren

Director at EuroContactPool

Most Recent Articles by Per Lofgren

Is e-mail marketing next for extinction

The most frequent criticism I've heard about the new Apple iPhone is that it 'doesn't handle e-mail too well', as least not when compared to a Blackberry. When you look at the iPhone home screen you get an idea why. E-mail is there, of course, but so is YouTube and SMS, and usually the free applications for Facebook and MySpace Mobile.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.