Per Lofgren

Director at EuroContactPool

Most Recent Articles by Per Lofgren

Is e-mail marketing next for extinction

The most frequent criticism I've heard about the new Apple iPhone is that it 'doesn't handle e-mail too well', as least not when compared to a Blackberry. When you look at the iPhone home screen you get an idea why. E-mail is there, of course, but so is YouTube and SMS, and usually the free applications for Facebook and MySpace Mobile.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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