PepsiStuff.com Picks GoJane.com

Share this article:
Fashion retail site Go Jane.com said today it has been selected as a PepsiStuff.com loyalty program partner. The site will provide program members with the ability to redeem their points for more than 30,000 items at the GoJane.com site.


The five-month Pepsi Stuff program kicks off Aug. 14. It allows users to collect points distributed under the caps of 1.5 million 20-ounce bottles of Pepsi and its family of products. The bottles will be available in 50,000 stores and will feature a "powered by Yahoo" logo. Yahoo is a program partner and backend technology provider for the PepsiStuff.com site.


GoJane.com is in good company. Harley-Davidson, Sam Goody, Sony Pictures and Kinkos have also gotten onboard with the program.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.