Pepsi's social media strategy also includes vending machines

Share this article:

"Social media has finally gone too far." That was my first thought when I read a press release from PepsiCo about its new “social vending machine.” But after further review, I have to admit the machine seems to have some interesting social gifting opportunities.

Consumers will be able to use the vending machine to enter a recipient's name and mobile number, and send him or her a personalized text message with a gift. The recipient can then redeem the gift at any “PepsiCo Social Vending Machine,” where he or she can also send a return gift to that consumer or another friend.

The vending machine seems like a good idea, but it will be interesting to see how widely Pepsi distributes it. If they're not convenient for consumers to use, the technology inside them will only go to waste.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...