Direct Line Blog

Pepsi's social media strategy also includes vending machines

Share this article:

"Social media has finally gone too far." That was my first thought when I read a press release from PepsiCo about its new “social vending machine.” But after further review, I have to admit the machine seems to have some interesting social gifting opportunities.

Consumers will be able to use the vending machine to enter a recipient's name and mobile number, and send him or her a personalized text message with a gift. The recipient can then redeem the gift at any “PepsiCo Social Vending Machine,” where he or she can also send a return gift to that consumer or another friend.

The vending machine seems like a good idea, but it will be interesting to see how widely Pepsi distributes it. If they're not convenient for consumers to use, the technology inside them will only go to waste.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.