Pepsi's Live for Now keeps the beat

Share this article:
Twitter was a good choice for this Pepsi campaign
Twitter was a good choice for this Pepsi campaign

Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects. The soda beverage maker incentivizes followers with a $2 Amazon credit to tweet Pepsi's campaign hashtag #PepsiMusicNOW.

Tweeters can also watch Pepsi's summer outdoor concert series via its microblogging service. Throughout the campaign, Pepsi will continuously release new videos and information to engage fans and keep them in-the-know, music wise. The kicker for this campaign isn't so much its use of social media, but the incentives distributed throughout. Whether it's e-commerce credits or engaging content, the two favorite words of consumers are “free and complimentary.”

By dangling these carrots (metaphorically of course — Pepsi fans don't want real carrots) through social media, loyal fans will become more loyal and attract a boatload of new ones. Twitter is one of the best interfaces through which people can interact while simultaneously spreading the word.

Check out more e-commerce sites and see how they rated:

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

News Byte: LinkedIn Surpasses 300 Million Subscribers

News Byte: LinkedIn Surpasses 300 Million Subscribers

The business-oriented social network credits mobile adoption for reaching the milestone

App of the Week: Flipboard

App of the Week: Flipboard

Flipboard collects content from the Web and reformats it for users.

News Byte: Union Metrics Debuts Instagram Analytics

News Byte: Union Metrics Debuts Instagram Analytics

The company merges the introduction with its Twitter and Tumblr measurement tools in a metrics social suite.