Pepsi's Live for Now keeps the beat

Share this article:
Twitter was a good choice for this Pepsi campaign
Twitter was a good choice for this Pepsi campaign

Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects. The soda beverage maker incentivizes followers with a $2 Amazon credit to tweet Pepsi's campaign hashtag #PepsiMusicNOW.

Tweeters can also watch Pepsi's summer outdoor concert series via its microblogging service. Throughout the campaign, Pepsi will continuously release new videos and information to engage fans and keep them in-the-know, music wise. The kicker for this campaign isn't so much its use of social media, but the incentives distributed throughout. Whether it's e-commerce credits or engaging content, the two favorite words of consumers are “free and complimentary.”

By dangling these carrots (metaphorically of course — Pepsi fans don't want real carrots) through social media, loyal fans will become more loyal and attract a boatload of new ones. Twitter is one of the best interfaces through which people can interact while simultaneously spreading the word.

Check out more e-commerce sites and see how they rated:

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

Forget Facebook, Now You Can Start Your Own Social Network

Forget Facebook, Now You Can Start Your Own ...

Spot.IM launches what it calls the "first distributed social network," free for downloading and instant activation on websites.

Harris Poll Finds Companies in Quandary Over Social Media

Harris Poll Finds Companies in Quandary Over Social ...

The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.