Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Pepsi

PepsiCo to boost marketing spend, consolidate agencies

Alex Palmer February 09, 2012

PepsiCo plans to increase marketing spend on its brands by between $500 million and $600 million this year, cut costs and trim its agency roster, the company said in an earnings statement Feb. 9.

How to piss people off as an effective marketing tactic

Melissa Hoffmann January 05, 2012

The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

Beyond Facebook and Twitter: PepsiCo understands on- and off-line social networking

Juan Martinez August 09, 2011

PepsiCo CEO Indra Nooyi delivered the keynote at BlogHer 2011, a women's blogger conference, on August 6 in San Diego. I briefly spoke with Jamie Stein, director of digital initiatives for PepsiCo, about why the food and beverage company is making its third appearance at the annual event and why Pepsi is committed to digital, female-driven brand initiatives.

Does Yahoo need to check in to TV? Kinda, maybe, sure

Tim Peterson April 25, 2011

Yahoo has snatched up TV check-in service IntoNow for an undisclosed sum, the company said on April 25. The service, similar to song identification app SoundHound, lets consumers tag televised audio content with their mobile phones and tell friends what they're watching via Facebook or Twitter. Yahoo said IntoNow will boost the company's video programming and social media offerings.

Brands must embrace digital to remain relevant: Social Consumer 2011

Tim Peterson March 23, 2011

To maintain their relevance, brands must adapt to the unprecedented rate at which consumers are using technology, said Bonin Bough, global director of digital and social media at PepsiCo, on March 23.