Direct Line Blog

Pepsi uses 'Refresh Project' to clean up spill

Share this article:

Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused “Refresh Project,” which promised millions of dollars for good causes.

Now, the company is using the initiative to fund aid for the Gulf of Mexico's recovery as well.

Pepsi may have launched the site to increase consumer interaction, but it's also wining good PR with the effort, as evidenced by this profile in the August 2 edition of The New York Times.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.