Direct Line Blog

Pepsi uses 'Refresh Project' to clean up spill

Share this article:

Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused “Refresh Project,” which promised millions of dollars for good causes.

Now, the company is using the initiative to fund aid for the Gulf of Mexico's recovery as well.

Pepsi may have launched the site to increase consumer interaction, but it's also wining good PR with the effort, as evidenced by this profile in the August 2 edition of The New York Times.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

All the Post Office Needs Is a Little Repackaging

All the Post Office Needs Is a Little ...

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team. It trails UPS and FedEx by $6 per ...

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.