Pepsi to return to the big game
Like many of the National Football League's 32 franchises, the Pepsi brand is making plans to get back to the Super Bowl.
Parent company PepsiCo said it will air three ads for its Pepsi Max brand in this year's NFL championship game, according to the Associated Press. Last year, the company decided to sit out the big game in favor of the $20 million cause-related Refresh Project, which helps consumers improve their communities through a variety of projects funded by the marketer.
However, PepsiCo is still planning to involve consumers in this year's initiative. The company is offering consumers the chance to make six 30-second commercials for Doritos and Pepsi Max, using prize money of up to $5 million as in incentive.