Pepsi, Musicmaker Partner on Promo Campaign

Share this article:
Pepsi Cola and Musicmaker.com yesterday agreed to launch a promotional campaign called "Choose Your Music" on May 15.


As part of the promotion, consumers can collect points on Pepsi products and redeem them for a free customized compact disc on Musicmaker.com.


Points will be printed on 1.5 billion packages of Pepsi products. Musicmaker will include 160 tracks from 100 artists, including Faith Hill, Tim McGraw, Phil Collins, Sugar Ray and Busta Rhymes among others.


Once consumers get enough points for a free CD, they can order it at in-store displays and then mail in the form. Pepsi's Web site, www.pepsi.com, will maintain an updated list of available artists, while Musicmaker will produce and ship the CDs.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.