Pepsi, Musicmaker Partner on Promo Campaign

Share this article:
Pepsi Cola and Musicmaker.com yesterday agreed to launch a promotional campaign called "Choose Your Music" on May 15.


As part of the promotion, consumers can collect points on Pepsi products and redeem them for a free customized compact disc on Musicmaker.com.


Points will be printed on 1.5 billion packages of Pepsi products. Musicmaker will include 160 tracks from 100 artists, including Faith Hill, Tim McGraw, Phil Collins, Sugar Ray and Busta Rhymes among others.


Once consumers get enough points for a free CD, they can order it at in-store displays and then mail in the form. Pepsi's Web site, www.pepsi.com, will maintain an updated list of available artists, while Musicmaker will produce and ship the CDs.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.