Pepsi, GM and IBM all hire new digital agencies

There were lots of big moves for digital agencies reported on in AdAge today. Pepsi, GM and IBM have all taken up with new digital shops for reportedly big pushes.

Pepsi has apparently dropped Omnicom Group's Arnell Group from its Sobe creative account and hired Huge and Firstborn.

GM has hired MRM Worldwide for their digital advertising, which they confirmed on the phone with me, but they are unable to discuss any plans. MRM Worldwide deferred all calls to GM, but according to AdAge, the McCann Worldgroup will be hiring 200 staffers to support the new business win.