Pepsi Center hires mobile marketing firm, plans text initiatives

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Kroenke Sports Enterprises, the owner of Denver's Pepsi Center arena, has named Txtstation its mobile marketing provider. The companies are promoting the three teams that use the venue: the Denver Nuggets NBA team, the NHL's Colorado Avalanche and the Colorado Mammoth professional lacrosse team.

Michael Falato, VP of sales and business development at Txtstation, said the deal was signed about a week ago after a competitive bid against at least three other mobile providers. The hire was announced February 18.

Planned initiatives, to be conducted with AT&T, the arena's wireless partner, will include text clubs and interactive promotions during games.

The venue itself and each of the three teams will have its own text club. Users will be able to opt-in to them via text or the Internet. Each week, the teams will send messages to consumers that include breaking news, score updates and promotional offers.

In-arena promotions will let consumers weigh in on game MVPs, songs played during timeouts and what fans should win dance-off contests. Results will be displayed on the video scoreboard in real time.

Txtstation specializes in sports and entertainment mobile marketing. The company is based in Austin, TX and has an office in New Zealand.

An e-mail to the Pepsi Center seeking comment was not returned.

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