PeopleSoft Releases CRM Application

Share this article:
PeopleSoft, Pleasanton, CA, made available the PeopleSoft CRM Customer Interaction Center yesterday. The application manages customer interactions throughout the customer life cycle, according to PeopleSoft, a provider of e-business applications.


The Customer Interaction Center allows companies to coordinate a consistent customer experience across all customer-facing functions and through all customer communication channels, including the Web, voice, e-mail and wireless devices. PeopleSoft said the software extends the effectiveness of the traditional call center with functions to assist agents in quoting accurate prices. It also can accelerate the processing of customer orders and can serve as a single point of contact for overseeing the entire customer relationship.


PeopleSoft said the center was designed to provide users with consistent customer information across the sales, marketing and service touch points.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.