PeopleSoft Delivers eBusiness Analytics for CRM

Share this article:
PeopleSoft Inc., Pleasanton, CA, an e-business applications software provider, yesterday began shipping its Customer Profitability Workbench, the first in a series of Internet eBusiness intelligence applications that turn business data into information to create profitable customer relationships.


CPW was one of 59 collaborative applications the company announced yesterday in conjunction with the launch of PeopleSoft 8, an Internet-based suite of applications including Customer Relationship Management, Supply Chain Management, Human Resource Management, Financials, and Professional Services Automation. PeopleSoft 8, which took the company two years to develop, offers browser-based access and open integration across the enterprise.


PeopleSoft CRM, for example, is a set of eBusiness applications that offer multichannel support. The applications include Vantive eSales, Vantive eService, Vantive eFieldService and Vantive eHelpDesk. PeopleSoft CRM integrates tightly with PeopleSoft 8 eBusiness applications, offering companies a complete view of the enterprise, including historical customer interactions, operational logistics, customer analytics, workforce management and supply-chain dynamics.


According to PeopleSoft, the CPW product leverages data from PeopleSoft's CRM and enterprise resource planning applications so that companies can quickly identify their most profitable customers, products and channels.


The CPW, for examples, allows businesses to identify the areas that are driving profits and to pinpoint key information about customers, products and channels. By understanding the factors that drive profitability, companies can analyze strategies to enhance their revenues, and can fine-tune their sales and marketing programs.


The CPW also can help answer numerous key business questions, such as, who are my most profitable customers, what products are they buying, which channels are they using, and in which products and channels should my company invest resources to improve profitability?


The CPW is the first in a series of CRM analytic applications that will fulfill PeopleSoft's vision for providing a 360-degree view of the customer.


``This is an example of using applied technology to deliver the next generation of eCRM,'' said Sam Gallucci, executive vice president and general manager at PeopleSoft's CRM division. ``Companies must be able to convert customer data into information they can use, identify and nurture customer relationships, and capitalize on them. Such intelligent eBusiness solutions are critical to meeting the demands of today's discriminating customer."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.