PeoplePC Moves Account to NetworkDirect
Ogilvy & Mather's OgilvyOne has lost the PeoplePC account to NetworkDirect, Willow Grove, PA, only four months after winning a top direct marketing industry award for its work for the client.As the new direct marketing agency of record, Network Direct will craft and implement a customer acquisition campaign for PeoplePC, a San Francisco company that offers Internet-enabled computers on a membership basis to companies' employees.
