People Offers Co-Branded Discount Card With Student Advantage

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Time Inc.'s People magazine struck a marketing deal with Student Advantage LLC, a provider of student discounts, to launch a co-branded card.


The product, called the People Student Advantage Discount Card, will sell for $25 for one year or $55 for four years. It will carry the same benefits of the standard Student Advantage card, plus a 20- or 40-issue subscription to People.


"College students are an important demographic for us," People marketing director Matthew Chang said in a statement. "We are excited to launch this targeted program and to introduce even more young adults to the magazine."


The deal also lets all Student Advantage cardholders can buy a 20-issue subscription to People for $20, which saves $49 on the newsstand costs for that number of issues. People costs $3.49 for a single copy on newsstands.


Boston-based Student Advantage has co-branded cards with Microsoft, Greyhound, Paramount Pictures and Amtrak. Other partners who offer discounts to Student Advantage cardholders include Target.com, Foot Locker, ArmaniExchange.com and Urban Outfitters.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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