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People News Articles

What are the best methods for increasing diversity at a digital marketing company?

Chris Hanson, Director of recruiting, talent acquisition, Epsilon January 26, 2009

Digital marketing demands a sophis­ticated work force: business systems analysts, database developers, statis­ticians, graphic designers and client service professionals. To hire top talent in these diverse areas, you need to cast a wide net - and diversity hiring needs to be a key part of your talent acquisition strategy.
 

What should agencies keep in mind about the direct marketing business when hiring?

Ellie Mitchell, SVP and GM, Javelin Direct January 12, 2009

The agency business, often led by direct marketing, is fundamentally re-orienting toward accountability and collaboration. This means that all kinds of agencies must work together to prove and improve their results for clients.
 

How can an experienced direct marketer take his/her career to the executive level?

Al Stanton, president, Stanton Direct Marketing Inc. January 05, 2009

Being an experienced direct marketer is certainly an excellent stepping stone to becoming an executive in that field. Understanding the fundamentals of direct marketing should lead your supervisors to take notice.
 

Is international experience an advantage or a disadvantage for candidates?

December 23, 2008

International experience as a marketing professional is still optional — for now. However, we are rapidly moving into a world where international experience is not just an advantage for success, but a requirement.
 

What kinds of skills and experience make an entry level candidate impressive to a DRTV hiring manager?

Tim O’Leary, CEO and co-founder, R2C Group September 29, 2008

As far as entry level candidates go, we admire someone who takes the time to research the industry, especially in our areas of specialization.
 

How can digital companies attract strong candidates and increase employee retention?

Shawn Rooney, central region recruiting manager, Avenue A/Razorfish September 22, 2008

It's imperative to hire people who can bring a considerable amount of knowledge and experience to the table. Candidates should also do some old-fashioned homework. Many people will come and say they want to work for a particular company when they have no idea what the company does.
 

How can I use social networks to advance my career?

Mike Gamson, VP of corporate sales, LinkedIn September 01, 2008

Social networks give you an opportunity to control your online image, so be very thoughtful about what you put on your profile. Keep it professional and encourage others to write recommendations for you. Also, be specific about the work you've created and the skill sets you have.
 

What should a candidate look for in a workplace culture?

Laurie Mellon, director of HR, Digitas Health August 25, 2008

My advice to candidates, especially those looking for a position in interactive marketing, is to seek out a company with an extensiveon-boarding program. This can help a new hire get up to speed. Also, a mentor program can give new hires opportunities to meet coworkers within the first few months on the job.
 

How can experienced printing and production candidates make their skills more relevant and up-to-date?

Mark Kolier, president, Canterbury Graphics Strategic Marketing Inc. July 21, 2008

In printing and production, there's not as many jobs as there used to be. When it comes to experienced candidates, there's a need today to learn new skills, and workers in this field can be resistant at times.
 

Are personality assessments effective for DM employers?

Christine Hollinden, principal, Hollinden, Professional Services June 30, 2008

While interviewing perspective employees to join my firm, I noticed that sometimes it could be like Jekyll and Hyde. I'd hire the person and then think, "Where is that person I interviewed?"
 
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