People News from Rosetta, Definition 6, Vertis, G2 D&D

Toni Hess

Toni Hess has joined Rosetta as executive creative director and partner in the agency's Creative and Customer Experience Group. She was previously SVP and group creative director at Draftfcb New York.

Definition 6 has named Sherman Distin its SEM expert. He will oversee pay-per-click strategy development and paid search campaigns. Before joining Definition 6, he was a media supervisor for Response Mine Interactive.

Vertis has named Scott Berry SVP of sales for its direct marketing group. Berry joins the company from Workflow One, where he was chief sales and marketing officer.

G2 Direct & Digital has made two promotions. Mike Dennelly, formerly VP, director of digital marketing, is now SVP, strategic planning. Former VP, group account director John Hamilton is now SVP, group account director.