Updates on companies, products, and people
New marketing chiefs at Outrigger, Aquilent, Callidus Cloud, ASPire, and PCM
New marketing chiefs at McDonald's, Thunderhead.com, ECPI University, and more.
New chiefs in the driver's seats at Chevrolet, Visit Florida, 1-800 Contacts and more.
Yahoo has named Kathy Savitt, the founder of social commerce startup Lockerz, as its CMO.
Intel veteran Anand Chandrasekher has been named CMO of mobile technology company Qualcomm. Chandrasekher replaces previous CMO Jeff Jacobs, who left the company to pursue other opportunities.
Former Google executive Marissa Mayer has been named president and CEO of Yahoo.
Database marketing company BlueKai has hired Cory Treffiletti to be its first SVP of marketing.
David Maharaj has been hired as digital service agency BLITZ's VP of technology, a recently-created position, said Ivan Todorov, the company's CEO.
BrightWave Marketing, a digital agency focused on email marketing, has hired Jay Jhun to become its first director of strategic services, said company CEO Simms Jenkins.
Ogilvy Public Relations (PR) has appointed Mitch Markson as president of global consumer marketing and CCO for its "purpose branding initiative", confirmed Rachel Ufer, senior VP of business development and external relations, Ogilvy PR.
Merkle, a customer relationship marketing (CRM) firm, has hired Tom Quinn as its new VP and chief digital revenue officer for its digital marketing services practice, said Quinn. Quinn, who officially began in March, reports to Dave Paulus, EVP of business development, and Patrick Hounsell, chief digital officer.
Adrea Rubin Media, Inc. has promoted Joe Frick to VP of marketing and social media, the company announced April 4.
MeritDirect has promoted Steve Bonafide SVP of customer acquisition and retention, said the company in a release.
Susan St. Ledger, former Salesforce industry vertical SVP, has been named president of social media technology provider Buddy Media, confirmed Joe Ciarallo, Buddy Media VP of communications on March 8.
Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.
Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1.
Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14.
Direct marketing agency MRM Worldwide named five senior leadership appointments on Feb. 13, a move MRM CEO Bill Kolb told Direct Marketing News will help the company "manage the growth and multinational nature" of its client base.
Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.
Facebook has hired Rebecca Van Dyck, SVP and CMO at Levi's to join the social network as its first head of global marketing, according to reports.
Sony Corp. appointed Kazuo Hirai as its new president and CEO, replacing CEO Howard Stringer, effective April 1. Pending approval of the company's board of directors, Stringer will become chairman of the board in June.
Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.
The Weather Channel Companies (TWCC) has hired direct marketing veteran David Kenny as its new chairman and CEO, effective immediately, the company said.
Company insider Thorsten Heins has been named president and CEO of Research In Motion, Inc. (RIM), the company that markets the Blackberry, said Paul Carpino, RIM's VP of investor relations, on Jan. 23 in a conference call. Heins said RIM is currently in the process of recruiting a new CMO.
John Thomson (Tom) Wyatt, president of Gap Inc.'s Old Navy brand, resigned his position in order to become CEO of Portland-based global education company Knowledge Universe-U.S., said John Fread, director of PR at Knowledge Universe.
WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed on Jan. 19.
Barnaby Dawe, the marketing communications director at News International, is leaving the newspaper industry to become the chief marketing officer for book publisher HarperCollins.
Draftfcb chief growth officer Nick Paul has resigned from the agency, said Draftfcb EVP and chief communications officer Wally Petersen. Recently appointed global chief of staff Peter Drakoulias will take on Paul's business development responsibilities, effective immediately.
Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo Inc. veteran Jeffrey Fagel as its new VP of brands and marketing development effective immediately, Fagel told Direct Marketing News on Jan. 10.
Company of the week
Fairfield Marketing Group, Inc.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.