Penton awards MeritDirect list management

Share this article:

Trade publisher Penton Media awarded MeritDirect management of its databases effective April 1. The previous manager was Walter Karl.

The files contains subscribers to Penton's business-to-business magazines and Web sites and attendees, as well as registrants to its trade shows. These include a 5.5 million-universe postal database, a 2.1 million-universe e-mail database and a 4.1 million-universe telemarketing database.

Penton emerged from bankruptcy protection last week. It filed for Chapter 11 on February 9.

The company owns the Direct, Supermarket News and Promo titles, among others.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.