PennySaverUSA.com launches mobile site

Share this article:

PennySaverUSA.com, a subsidiary of direct and targeted marketing company, Harte-Hanks, and a provider of free online classifieds and online coupons, formally launched a mobile optimized website on February 7. The site, which now features the ability to access and post to PennySaverUSA.com on any mobile device, also allows visitors to use GPS to search for ads and coupons in their current location.

The optimized site provides a social sharing mechanism, which allows users to post more than one million classifieds ads and coupons nationwide directly to Facebook and Twitter. Posts can also be saved in a clipboard to be redeemed at a later date or to be shared through e-mail.

“Our focus has shifted from pure print to multichannel,” said So Young Park, PennySaverUSA's VP of marketing and e-commerce. “Print will still be our bread and butter, but —  like most businesses — we recognize it's important to have a multichannel experience.

The mobile site was built by New York City-based c a technology company that builds mobile websites and applications for more than 300 clients.  

PennySaverUSA.com put out an RFP to five companies. Usablenet won the business, said Park, because “it was able to deliver quickly and with minimal IT resources [provided] on the client end.”

PennySaverUSA.com was founded in 1962 as a print publication that connected buyers and sellers in California. There are more than 700 local editions that are mailed to 95% of California residents.

Share this article:
close

Next Article in Mobile Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Mobile Marketing

The Tweet Beat: Samsung and Apple's Legal Grapple

The Tweet Beat: Samsung and Apple's Legal Grapple

We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Mobile Payments Will Force Credit Card Marketers to ...

Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.

News Byte: Twitter Merges Mobile Marketing With MoPub

News Byte: Twitter Merges Mobile Marketing With MoPub

The social network instantly extends its marketing reach to another billion mobile devices.