Pennysaver Acquired by SV Investment Group

Share this article:
Weekly shopping publication and direct mailer Pennysaver Group Inc. has been bought by SV Investment, the investment group said yesterday. Terms of the deal were not disclosed.


Pennysaver, Hanover, MD, publishes 66-weekly editions of its community-based, advertising supported, direct mail shopper in the Baltimore-Washington metropolitan area. The shopper reaches 1.1 million households, and the company also has online offerings.


Harry J. Buckel was named chairman of Pennysaver. Mr. Buckel has served as an operating advisor to SV on marketing services investments for the last four years. Mr. Buckel has more than 30 years experience in the publishing industry, including more than 20 years in the shopper sector, where he ran both Harte-Hanks' Shopper division and Newport Media.


"Pennysaver is a well-known and established name in the shopper industry," Mr. Buckel said in a statement. "The management team and I believe there is significant opportunity for Pennysaver to reinforce and build its industry leadership position, and we look forward to putting in place the initiatives we have been planning."


Expansion of product offerings is one of those initiatives, he added.


Other members of the Pennysaver management team are president Darwin Oordt and vice president of operations Chet Cleaver.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.