Pennsylvania Becomes 21st State to Enact DNC List Law

Share this article:
Pennsylvania Gov. Mark Schweiker signed House Bill 1469 yesterday, making his state the 21st to enact legislation creating a do-not-call list to allow consumers to opt out of receiving most types of telephone solicitations.


The bill calls on the state attorney general's office to hire a nonprofit, third-party contractor to maintain the DNC list and set up a procedure for consumer registration, most likely via a toll-free number. The Direct Marketing Association, which maintains the Telephone Preference Service, is among the organizations under consideration for the task, though others are being reviewed, said Barbara Petito, deputy press secretary for Pennsylvania Attorney General Mike Fisher.


The list will be published quarterly and will be funded by proceeds from sales of the list to telemarketers. The state anticipates the first issue of the list will be ready for telemarketers within 90 days.


"There are plenty of legitimate telemarketing firms," Schweiker said in a statement. "They do their job, and they create jobs. They're part of the economy, and I commend the ones who respect the privacy of our citizens and respect the law. This legislation goes after telemarketers who ignore the wishes of people who would rather enjoy time with their family than spending it on the phone with a telemarketer."


House Bill 1469 amends the 1996 Pennsylvania Telemarketer Registration Act, which requires telemarketers to register with the state and post a $50,000 bond before soliciting Pennsylvania consumers. Fisher authored the Telemarketer Registration Act during his days as a state senator, Petito said.


Industry groups, including the DMA and the American Teleservices Association, have voiced concerns that state DNC lists will duplicate the ongoing efforts of the Federal Trade Commission to establish a nationwide DNC list and create a regulatory morass for telemarketers. However, Petito said that state and federal DNC list efforts will enhance, rather than duplicate, each other.


"We knew there was federal legislation in the works," she said. "We wanted to do this right away."


The annual fee telemarketers will pay to receive the quarterly list has not been determined, though the third-party maintainer of the list will not be allowed to make a profit on its distribution, Petito said.


The bill calls for civil fines of up to $1,000 per violation of the list and up to $3,000 per violation if a call is made to a person older than 60.


Only political campaign calls, calls made by tax-exempt charities and calls to consumers with whom a company has an existing relationship will be exempt.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.