Penney Lowers September Sales Forecast

Share this article:
J.C. Penney said yesterday that catalog sales for September were expected to fall 20 percent, according to news reports.


The news came as the company lowered its estimate for September sales at department stores open at least a year. J.C. Penney, Plano, TX, told investors in a recorded message that it expects same-store sales to fall in the low single digits. Previously, the company had predicted flat or slightly higher September sales.


The company blamed the lowered estimates on weak sales of seasonal items like outerwear and sweaters.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.