Penn Garritano Wins Several DM AccountsPenn Garritano Direct Response Marketing, Minneapolis, has been named to a number of accounts for direct assignments.
The wins include Lens Express, a direct marketer of contact lenses and eyewear; Deluxe Checks and Recruit USA, both from Minneapolis/St. Paul, MN; Gentra Systems; and Timesavers.
Lens Express, Fort Lauderdale, FL, which conducted a national review, has charged Penn Garritano with database consulting, lead generation and customer management services for its direct marketing efforts this year.
Deluxe and Recruit USA, on the other hand, have tasked the agency with broader advertising and marketing responsibilities. The brief includes database, direct and online collateral development.
The agency will handle corporate identity, Web development and collateral work for Timesavers.
For Gentra Systems, a biotechnology company that specializes in DNA purification products, Penn Garritano will handle creative for mail and print advertising.