Penn Garritano Draws 3M, Others

Share this article:
3M hired Penn Garritano Direct Response Marketing, Minneapolis, to handle a direct marketing effort for its Post-it repositionable notes brand.


The agency will create and execute a campaign targeting brand managers and key influencers who make promotional marketing decisions. The goal is not just to create brand preference for Post-it products as promotional items, but also to drive purchase.


3M, St. Paul, MN, owns trademarks such as Scotchgard and Scotch-Brite, Post-it, Thinsulate, Filtrete, Command and Vikuiti.


Penn Garritano won two other accounts, adding to a portfolio that includes Pfizer Animal Health, Polaris, National Geographic, Medtronic and Toro.


Physicians Mutual Insurance Co. hired the agency to help with the launch of a cancer benefit for women that focuses on preventative screening and long-term care. The 102-year-old, Omaha, NE, firm provides health and life insurance services.


The other win was Marketing Architects, Minneapolis, as Penn Garritano is the new DM agency of record. Marketing Architects provides direct response radio marketing services. It places about 3.5 million radio spots across 250 station affiliates annually for clients.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.