Pearson named president of Alliance Data Loyalty Services

Share this article:

Bryan A. Pearson has been named president of Alliance Data Loyalty Services.

In this newly created role, Mr. Pearson is responsible for leading Dallas, TX-based Alliance Data's loyalty enterprises including the Canadian Air Miles Reward Program, a coalition loyalty program; Colloquy, a loyalty marketing publisher and consultancy; and ICOM Information & Communication L.P., a provider of targeted list, data communication solutions and analytic services.

Recognized for his insight in the areas of measured marketing through the use of database techniques and coalition marketing, Mr. Pearson is a frequent international speaker and commentator on enterprise loyalty, retail marketing and customer relationship management.

He has been widely quoted in direct marketing publications and serves as a member of the Colloquy editorial board and faculty.

Mr. Pearson joined Alliance Data (formerly The Loyalty Group) in 1992 and was appointed president of the Air Miles Reward Program in 1999. He previously served as vice president of sponsor management and later added responsibilities for all Air Miles marketing activities.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.