Pearson named president of Alliance Data Loyalty Services

Share this article:

Bryan A. Pearson has been named president of Alliance Data Loyalty Services.

In this newly created role, Mr. Pearson is responsible for leading Dallas, TX-based Alliance Data's loyalty enterprises including the Canadian Air Miles Reward Program, a coalition loyalty program; Colloquy, a loyalty marketing publisher and consultancy; and ICOM Information & Communication L.P., a provider of targeted list, data communication solutions and analytic services.

Recognized for his insight in the areas of measured marketing through the use of database techniques and coalition marketing, Mr. Pearson is a frequent international speaker and commentator on enterprise loyalty, retail marketing and customer relationship management.

He has been widely quoted in direct marketing publications and serves as a member of the Colloquy editorial board and faculty.

Mr. Pearson joined Alliance Data (formerly The Loyalty Group) in 1992 and was appointed president of the Air Miles Reward Program in 1999. He previously served as vice president of sponsor management and later added responsibilities for all Air Miles marketing activities.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.