Pearle Vision Picks MBS, Stern Advertising

Share this article:
MBS, a database and interactive marketing solutions provider, and ad agency Stern Advertising will provide direct marketing and CRM services to Pearle Vision, the companies said yesterday.


These services include strategic guidance, direct marketing advertising, database services and analytics.


Pearle Vision, founded in 1961, is a division of Cole National and has 800 stores nationwide.


MBS, Central Islip, NY, will implement Klondike, its customized marketing database solution. This will let Pearle Vision gain a better understanding of its customers and their purchase patterns. Klondike, which includes modules for ad-hoc queries, campaign management and promotion results reporting, will facilitate planning and execution of CRM programs aimed at bolstering consumers' ties to Pearle Vision.


MBS' Analytical Solutions team will provide comprehensive modeling and analyses to produce up-to-date business intelligence to help Pearle Vision enhance the customer experience and engender loyalty with its communications.


Stern Advertising, Pepper Pike, OH, has been Pearle Vision's ad agency of record since 2000.


Along with providing DM strategic guidance, Stern will develop creative for targeted direct mail, e-mail and Internet customer communications. It also will manage the marketing operations and execution of all direct marketing programs and assist with database services, customer segmentation and targeting, campaign analytics and program evaluation.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.