PC Magazine ties click-to-call to content

Share this article:

Ziff Davis Media Inc.'s PC Magazine recently launched a new click-to-call advertising option that works in concert with the technology magazine's product reviews.

Toshiba and Lenovo are among the first companies to participate in the program, which ties editorial content on the site at www.pcmag.com to an over-the-telephone lead generation opportunity.

Click-to-call combines the measurement and ad dollar accountability of pay-per-click online advertising with live interaction with a sales representative. After reading a product review, PC Magazine readers can click a link to call a product manufacturer's customer service representative directly.

The service will connect the shopper with the customer service representative by ringing the phone at each end.

Reston, VA-based Technology provider eStara, a wholly owned subsidiary of Art Technology Group Inc., powers the functionality. PCMag.com attracts first adopters and tech-savvy readers, who the magazine claims are more accepting of the still emerging click-to-call ad format. The channel may attract more high spend purchases as consumers will have the opportunity to speak to someone in person.

A 22-times-a-year print publication, PC Magazine, New York, has a circulation of more than 600,000. The company has explored many ways to push its well-known technology brand into the digital media including the biweekly DL.TV one of the first video download shows online.

The PCMag.com site also features RSS feeds, podcasts and Webcasts. The site reaches 5 million readers each month, the company claims.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.