PC Connection Posts Gains in 1Q Sales

Share this article:
PC Connection Inc., Merrimack, NH, a direct marketer of personal computers and accessories, said its first-quarter sales increased by 33 percent over first-quarter sales of a year ago, to $224.8 million, compared with $168.6 million in the year-ago period.


The company said sales from its outbound telemarketing managers totaled $128.8 million, up 51 percent over telemarketing sales of $85.3 million in the year-ago period. The telemarketing results also are a 14-percent sequential increase over the fourth-quarter results.


Unassisted sales through the Internet more than doubled in the first quarter, to $12.2 million, vs. $5.6 million in the first quarter of a year ago. The total of Internet sales sourced from the company's Web sites, including orders processed online and Web-generated phone orders, totaled $27.1 million in the recent quarter, up from $10.9 million in the year-ago period. Internet sales were 12 percent of the total net sales.


The company said it planned to report full results for the first quarter on April 26.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.