PC Connection Inks Pact With Red Sox

Share this article:
Computer direct marketer PC Connection Inc., Merrimack, NH, sealed an advertising deal yesterday with the Boston Red Sox that will allow it to place a sign in the outfield of Fenway Park, the home stadium of the Major League Baseball team. In partial exchange for the advertising, PC Connection will supply computer products to the team.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.