May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Multichannel Is Perrigo's Marketing Cure

Relevancy Becomes More Relevant to Emailers

40 Under 40: 2013 Call For Entries Now Open!

April 16, 1999

PC Connection Inks Pact With Red Sox

Computer direct marketer PC Connection Inc., Merrimack, NH, sealed an advertising deal yesterday with the Boston Red Sox that will allow it to place a sign in the outfield of Fenway Park, the home stadium of the Major League Baseball team. In partial exchange for the advertising, PC Connection will supply computer products to the team.