EBay recorded $11.7 billion in net revenue for 2011, a 27% increase compared with the prior year. The company's net income for the year also spiked, jumping 79% year-over-year to $3.2 billion.
I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
Yahoo has named PayPal president Scott Thompson its CEO, effective Jan. 9, according to a company statement. Thompson will replace Carol Bartz, who was ousted in September. Tim Morse, who has been leading Yahoo in the interim, will return to his position as CFO.
Retailers Toys R Us, Aeropostale and Dick's Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.