PayPal to launch mobile deals in 2012

Share this article:

PayPal will begin to roll out a mobile deals service in the “next few weeks,” said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said.

Najar declined to specify which retailers are involved but said that the “first tranche” will feature “bigger brands in a range of industries” and that PayPal is working on a service for small- and medium-sized merchants.

The mobile deals service is the result of eBay's April acquisition of location-based service Where, Nayar said, and is part of a larger PayPal initiative to create a “one-stop shop” of technologies spanning demand generation, payments and online/offline inventory that retailers can implement.

“We're taking [Where's] demand-generation and locally based deals and integrating it into the full flow of all these solutions so you can start to produce highly targeted offers and actually close the loop [by having] the payment piece built in also,” Nayar said.

Asked whether deals will be targeted according to consumers' geolocation or PayPal purchase history, Nayar said that the service hasn't launched yet but “in theory that's absolutely what's possible,” adding that Where's technology can accurately locate a mobile device to within seven feet.

The mobile deals service will complement the PayPal Shopping website, which offers deals that consumers can redeem online.

“What we find is that the old paradigms of online shopper, offline shopper, mobile shopper just don't exist. The reality is consumers shop in a multichannel environment,” Nayar said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?