PayPal Promotion

Share this article:

eBay last week launched in an interesting program to promote its PayPal online payment option.

The online auction site launched a beta version of “eBay bucks” which allows some users to earn a 2 percent reward for certain items they purchase via PayPal. The reward comes in the form of a gift certificate, which can be sued to purchase an item on eBay within 30 days.

An eBay executive, quoted in an Associated Press article, said the program is by invitation only; eBay is randomly inviting users to participate in it.

PayPal, a subsidiary of eBay, is the preferred payment option of the ecommerce company. It will be interesting to see if this promotion converts many non-PayPal users to use the payment service.  

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...