Payless ShoeSource promotes DeSantis to CMO

Share this article:

Payless ShoeSource has named Vincent DeSantis SVP and CMO. He will oversee global branding, CRM and digital initiatives, including mobile marketing and social media.

He will report to LuAnn Via, CEO of the company.

DeSantis most recently served as division SVP of marketing at the company, which is a unit of Collective Brands. He joined the company three years ago as VP of consumer and brand marketing. DeSantis previously worked as VP of customer acquisition marketing at Sprint Nextel.

Payless brands include Airwalk, Champion, Dexter and American Eagle by Payless.

A Payless representative could not be immediately reached for comment.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.