Paxson Subscribes to Nielsen Ratings

Share this article:
Paxson Communications Corp., the TV station group in West Palm Beach, FL, that airs mostly infomercials, signed a long-term agreement with Nielsen Media Research the television ratings service, to provide Paxson with network programming ratings and audience data.


Paxson's television network, Pax Net, is planned for an Aug. 31 launch. The company's chairman and CEO, Lowell "Bud" Paxson, said the Nielsen ratings data are important to the company's programming and sales strategies. The network plans to air family-oriented re-runs of network shows during primetime.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.