Paul Soltoff, SendTec,

Paul Soltoff is chairman and CEO SendTec, St. Petersburg, FL. Reach him at paul@sendtec.com.

Most Recent Articles by Paul Soltoff, SendTec,

Fear and Anxiety: How do they apply to Multichannel Marketing?

Fear and Anxiety: How do they apply to Multichannel Marketing?

Fear is an emotional response to danger. Anxiety is a physiological response that often arises out of and in proportion to the actual threat or danger involved. In the case of multichannel marketing, fear and anxiety can result from a sense that your advertising doesn't appear to be working any longer. I can't track the response. I have to immediately cut my ad budget back. I need to limit ordering choices. I need to change agencies. What should I do? I may get fired.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...