Updates on companies, products, and people.
AOL's shares shot up roughly 37% following reports on April 9 that the ink is drying on a deal to sell Microsoft Corp. more than 800 patents for $1.056 billion, AOL confirmed to Direct Marketing News.
Although Oracle's lawsuit against Google for infringing on Java patents to develop the Android operating system has the potential to drive up costs for marketers who use the platform, most are keeping their concerns to themselves as the litigious saga continues.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.