We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.
The White House shines a bright light on frivolous patent infringement suits, urging the introduction of rule changes and online help for unwitting defendants.
Fee demand letters extorting marketing vendors and their clients take center stage at Senate Judiciary Committee meeting led by Sen. Patrick Leahy.
Goodlatte bill is a setback to "non-practicing entities" that file frivolous lawsuits and a win for the direct marketing industry.
Google's reinvention of the Motorola Mobility business it acquired last year continues apace.
AOL's shares shot up roughly 37% following reports on April 9 that the ink is drying on a deal to sell Microsoft Corp. more than 800 patents for $1.056 billion, AOL confirmed to Direct Marketing News.
Yahoo is suing Facebook for allegedly infringing on 10 patents, according to a complaint filed on Mar. 12 with the U.S. District Court in San Jose, California. Four of the patents in question relate to methods and technology for advertising, while others relate to privacy, customizing user experiences, social networking and instant messaging.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.