Direct Line Blog

Paste Web promo hopes for Harry Potter magic

Share this article:
Paste, a much-lauded but not-much-funded music magazine, is trying to work some magic on its Web traffic with a Harry Potter tie-in.

"The Great Harry Potter Scavenger Hunt" is an online game that pushes users to explore PasteMagazine.com in a multi-day challenge includes Harry Potter trivia.

It takes two weeks of play for site visitors to start winning prizes, which include a Kindle, subscriptions to Paste, a Flip UltraHD camcorder and iTunes giftcards. Prizes are given out through random drawings, which players enter using points earned in the game -- meaning the more time someone spends completing game levels on the site, the better his chances of winning.

The game also encourages people to follow Paste on Twitter, where they can earn points by following @PasteMagazine and adding “#pottergame” to their tweets. @PasteMagazine will also be offering game hints to followers.

Paste is savvy publication -- I am consistently impressed with their digital and social media efforts -- so its' no surprise to me that they chose to align themselves with a blockbuster franchise in a way that is sure to boost their own Web traffic. I just hope they figure out how to get people to stay on the site once the game is over.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's ...

Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.

When CRM Morphed Into CMR

When CRM Morphed Into CMR

A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

Will the ASICS World Series of Beach Volleyball ...

The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.