Paste Web promo hopes for Harry Potter magic

Share this article:
Paste, a much-lauded but not-much-funded music magazine, is trying to work some magic on its Web traffic with a Harry Potter tie-in.

"The Great Harry Potter Scavenger Hunt" is an online game that pushes users to explore PasteMagazine.com in a multi-day challenge includes Harry Potter trivia.

It takes two weeks of play for site visitors to start winning prizes, which include a Kindle, subscriptions to Paste, a Flip UltraHD camcorder and iTunes giftcards. Prizes are given out through random drawings, which players enter using points earned in the game -- meaning the more time someone spends completing game levels on the site, the better his chances of winning.

The game also encourages people to follow Paste on Twitter, where they can earn points by following @PasteMagazine and adding “#pottergame” to their tweets. @PasteMagazine will also be offering game hints to followers.

Paste is savvy publication -- I am consistently impressed with their digital and social media efforts -- so its' no surprise to me that they chose to align themselves with a blockbuster franchise in a way that is sure to boost their own Web traffic. I just hope they figure out how to get people to stay on the site once the game is over.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.