Pass the Thin Mints

Share this article:
You have to hand it to 8-year-old budding entrepreneur and North Carolina Girl Scout, Wild Freeborn.

The annual Girl Scout cookie sale poses challenges to Scouts and parents nationwide, particularly this year. Most don’t go door-to-door anywhere unless accompanied by a parent. Others have grouped together at a table in the mall or set up outside the busy entrance of a store. Still more rely on parents to take the sign-up sheet to work in the hope of enlisting co-workers to buy some cookies, often-times trading on a promise to buy softball candy, etc., from someone else’s kid later on.

So, Ms. Freeborn decided to post a video on YouTube, with the help of her father, using what he called “up-to-date marketing principles.” After earlier trying to drum up door-to-door sales, she quickly racked up online sales of more than 700 boxes (local sales only) in the hope of ultimately selling 12,000 boxes to raise enough money to send her troop to summer camp.

But then she ran afoul of the Scout’s ban on Internet sales after complaints from other parents, and the Girl Scouts national group also cited fairness, as well as safety issues.

Other issues aside, maybe the Girl Scouts, which has been around since 1912 and is faced with dwindling membership, can take a few marketing lessons from Wild Freeborn (did I note that she was only 8?). Some Girl Scouts leaders have argued that face-to-face sales are “character building.”  But don’t they have a badge for ingenuity, too?
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.