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IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.
Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.
Channel IQ launched what it calls the first ever e-commerce directory designed to foster relationships between retailers and manufacturers.
Nordstrom, Inc., and men's lifestlye magazine GQ are partnering to integrate GQ editorial content into Nordstrom's e-commerce site over a six-month period.
The Psychic Friends Network is partnering with digital marketing solutions provider New Media Plus for a mid-June revamp of the PFNI website.
Marketing technology provider 24/7 Media, a subsidiary of holding company WPP, will partner with Microsoft Advertising, said Ari Bluman, president of 24/7 Media division Real Media Group.
Piaggio Group Americas, the North American importer of Piaggio motorcycles and motor scooters, has appointed as its partner digital agency Invoke Media, said Melissa MacCaull, VP of Piaggio Group Americas.
Hearst Digital Media, a unit of Hearst Magazines, has tapped mobile brand-advertising platform Sprout, Laura Schooling, Hearst Digital Media's executive director of marketing services, confirmed. Hearst will use the Sprout platform to enhance its mobile and tablet ad units for the digital properties of brands including Marie Claire, Good Housekeeping, Cosmopolitan and Seventeen.
Walgreens launched a Foursquare campaign on March 6 that offers discounts to customers checking into store locations, said Rich Lesperance, Walgreens's director of digital marketing and emerging media.
Gilt Groupe, a deal website for high-end products and services, will launch beginning March 6 an experimental, limited-time partnership with Klout, an online service that allows users to see how much influence they have in their social communities like Twitter and Facebook, said Gilt President Andy Page.
Identity theft protection company LifeLock has selected SeQuel Response as its agency of record for direct mail campaigns, said Erick Dickens, LifeLock's director of product marketing.
Car rental company The Hertz Corp. and Live Nation Entertainment will enable consumers to book car rentals while purchasing concert tickets on LiveNation.com or Ticketmaster.com beginning in January.
Online data firm Datonics has partnered with digital media workflow company TRAFFIQ to provide proprietary keyword and segment-based data to all TRAFFIQ clients, Datonics CEO Michael Benedek said in an email. Terms of the deal were not disclosed.
Retailers have sped up implementation of mobile payments in an effort to simplify and drive in-store, online and mobile transactions.
Credit card companies are becoming integrated partners in the marketing process, helping brands deliver targeted offers to consumers by using their customer databases.
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