Partnerships

Microsoft and Salesforce.com Have Their Heads In the Cloud

Microsoft and Salesforce.com Have Their Heads In the Cloud

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They might be longtime rivals, but Microsoft and Salesforce are now partners.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

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Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

Quid Pro Quo Bros

Quid Pro Quo Bros

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A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.

News Byte: SAP and SAS Strike Up Strategic Sorority

News Byte: SAP and SAS Strike Up Strategic Sorority

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The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.

How to Court Your Business Partner

How to Court Your Business Partner

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Three tips on how to find the brand partner of your dreams.

You're Wrong: Musings on the word 'Partnership'

You're Wrong: Musings on the word 'Partnership'

Partnership...and the three ways you can tell if that word means anything.

The benefits of treating brands like subscribers

The benefits of treating brands like subscribers

It doesn't take an advanced degree in economics to crunch the numbers currently plaguing the magazine industry—but partnership marketing can save the day.

AMA taps IBM's Smarter Commerce suite

AMA taps IBM's Smarter Commerce suite

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IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.

Cox widens political advertising reach with Gannett partnership

Cox widens political advertising reach with Gannett partnership

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Cox Digital Solutions, an online advertising solutions firm, is partnering with Gannett, a media and marketing solutions company.

Channel IQ launches e-commerce directory

Channel IQ launches e-commerce directory

Channel IQ launched what it calls the first ever e-commerce directory designed to foster relationships between retailers and manufacturers.

GQ partners with Nordstrom's e-commerce site

GQ partners with Nordstrom's e-commerce site

Nordstrom, Inc., and men's lifestlye magazine GQ are partnering to integrate GQ editorial content into Nordstrom's e-commerce site over a six-month period.

Psychic Friends Network revamps site for younger demographic

Psychic Friends Network revamps site for younger demographic

The Psychic Friends Network is partnering with digital marketing solutions provider New Media Plus for a mid-June revamp of the PFNI website.

24/7 Media partners with Microsoft Advertising

24/7 Media partners with Microsoft Advertising

Marketing technology provider 24/7 Media, a subsidiary of holding company WPP, will partner with Microsoft Advertising, said Ari Bluman, president of 24/7 Media division Real Media Group.

Piaggio Group Americas partners with digital agency Invoke

Piaggio Group Americas partners with digital agency Invoke

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Piaggio Group Americas, the North American importer of Piaggio motorcycles and motor scooters, has appointed as its partner digital agency Invoke Media, said Melissa MacCaull, VP of Piaggio Group Americas.

Hearst Digital Media taps Sprout to bolster mobile ads

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Hearst Digital Media, a unit of Hearst Magazines, has tapped mobile brand-advertising platform Sprout, Laura Schooling, Hearst Digital Media's executive director of marketing services, confirmed. Hearst will use the Sprout platform to enhance its mobile and tablet ad units for the digital properties of brands including Marie Claire, Good Housekeeping, Cosmopolitan and Seventeen.

Walgreens launches with Foursquare

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Walgreens launched a Foursquare campaign on March 6 that offers discounts to customers checking into store locations, said Rich Lesperance, Walgreens's director of digital marketing and emerging media.

Gilt Groupe, Klout Form Strategic Partnership

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Gilt Groupe, a deal website for high-end products and services, will launch beginning March 6 an experimental, limited-time partnership with Klout, an online service that allows users to see how much influence they have in their social communities like Twitter and Facebook, said Gilt President Andy Page.

LifeLock taps SeQuel Response as direct mail agency of record

Identity theft protection company LifeLock has selected SeQuel Response as its agency of record for direct mail campaigns, said Erick Dickens, LifeLock's director of product marketing.

Hertz to target concertgoers with Live Nation partnership

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Car rental company The Hertz Corp. and Live Nation Entertainment will enable consumers to book car rentals while purchasing concert tickets on LiveNation.com or Ticketmaster.com beginning in January.

Datonics partners with TRAFFIQ in data sharing plan

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Online data firm Datonics has partnered with digital media workflow company TRAFFIQ to provide proprietary keyword and segment-based data to all TRAFFIQ clients, Datonics CEO Michael Benedek said in an email. Terms of the deal were not disclosed.

Speed and convenience draw customers and sellers to mobile payment methods

Speed and convenience draw customers and sellers to mobile payment methods

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Retailers have sped up implementation of mobile payments in an effort to simplify and drive in-store, online and mobile transactions.

Credit card-brand alliances to help marketers target offers

Credit card-brand alliances to help marketers target offers

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Credit card companies are becoming integrated partners in the marketing process, helping brands deliver targeted offers to consumers by using their customer databases.

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