Partners & Simon Wins InstallShield Software
The agency will develop and implement all InstallShield's print, collateral, online and traditional direct response advertising.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.