Partners & Simon Wins InstallShield Software
The agency will develop and implement all InstallShield's print, collateral, online and traditional direct response advertising.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.