PartnerCentric Launches Marketing Division

PartnerCentric, a provider of managed affiliate marketing services in Santa Barbara, CA, said yesterday it is launching a Marketing Services Division to position itself as a full-service interactive agency.

PartnerCentric recruited Heather Paulson, who has more than 13 years of e-commerce management experience, to head the division.

The division will provide pay-per-click search management, search engine optimization, e-mail marketing services and broad creative services, including Web design.

"The effectiveness of our core affiliate marketing offerings is strengthened now that we are bringing a full arsenal of paid search, conversion, e-mail expertise and full creative services to the table," Ms. Paulson said in a statement.