Parke-Davis Partners With MyHRT.com

Share this article:
Protocol Driven Healthcare Inc. has an agreement with Parke-Davis (USA), Morris Plains, NJ, a division of the Warner-Lambert Co., to provide funding for MyHRT.com, an interactive personalized care Web site devoted exclusively to helping women better manage the emotional and physical effects of menopause.


Protocol Driven Healthcare, Bernardsville, NJ, said MyHRT.com will be the first interactive Web site that focuses specifically on menopause. The site is expected to provide women with monitoring tools, information and online access to healthcare professionals for personalized education and support.


She said the online world was "opening vast new opportunities for effective care of chronic conditions."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.