Parents to Get Online Savings With E-centives

Share this article:
e-centives Inc., Bethesda, MD, an online promotions firm, announced Monday its Parents e-centives program after an agreement with online parenting content provider Parents.com.


Parents.com visitors will receive savings and sweepstakes offers from e-centives' list of affiliate vendors for baby and health-related merchandise. The agreement also enables e-centives to offer advertisers affiliated with Parents.com a marketing avenue for parents looking to save money online.


Parents.com, a unit of Gruner and Jahr Publishing, New York, will increase the purchases through its site under the deal. Financial terms were not disclosed.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.