Pardot enhances software for keyword monitoring

Share this article:

B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and optimize keyword searches, said Adam Blitzer, the company's COO.

In order to create the software upgrades, Pardot worked with several data sources, including SEMRush and SEOmoz, Blitzer said.

The new software upgrades are designed to help B2B companies figure out what keywords are most valuable to them Blizter said. “Search remains one of the most viable channels for lead generation,” he said, adding that search is very important because “when someone types something into Google, that's exactly what they're looking for.”

If a brand optimizes keywords on its website, they're more likely to be found by—and to sell to—the right clients, he said. Blitzer added that while most companies believe they need to be among the highest-ranking searches within their line of business, that's not always important as a long tail of searches can lead to the same site.

“For example, in the marketing world a lot of software companies would love to rank at the top of searches for ‘email marketing,'” Blitzer said. “But it's an ultra competitive keyword.” If companies seek to extend their keywords on their site, those can add up to lots of searches and then lots of leads, he concluded.

In addition, the upgrades allow companies to see how they rank against their competitors, which can give them an advantage. “You can measure how you're doing from a linking perspective,” he said.

The upgrades are free for current Pardot clients.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.