Paramount's Marketing Snafu Enrages Online Consumers

Share this article:

A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...

This week something went very wrong with the international marketing of Michael Bay's forthcoming Teenage Mutant Ninja Turtles reboot film.  A piece of creative depicting the film's protagonists leaping from a burning building somehow passed muster with Paramount Picture's Australian marketing team.  This same creative made it through in other regions with no problem, as well; however, the film's Australian release date is September 11.

Through this unfortunate lapse in internal communication, Paramount managed to confuse and infuriate American audiences. Paramount has since deleted the image from its social media accounts, and issued a statement of apology to Buzzfeed. As these things go, however, once it's out there it's out there. 

Some folks question whether this whole controversy was an oversight in the first place. Paramount certainly wouldn't be the first company to publish incendiary marketing material for virality.

Of course, not everyone was offended by the mix-up. Some tweeters felt the entire debacle was founded on a bit of a reach from the onset.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Social Media

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

7 Ways Marketers Can Get the Most out of LinkedIn

7 Ways Marketers Can Get the Most out ...

When you use the site to bolster your personal brand, you also strengthen your company's brand image.

As Marketing Investments in Social Rise, So Does Ambiguity

As Marketing Investments in Social Rise, So Does ...

Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.

Twitter Begins 'Buy Button' Test

Twitter Begins 'Buy Button' Test

The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.