Paragren Technologies, =Lodestar Corp. Announce Strategic Partnership
The alliance will incorporate Paragren's One-By-One suite of marketing applications into Lodestar's bulling and customer care solution. Paragren's One-By-One suite includes: Data Discover for data mining and analysis; Campaign Manager for customer acquisition and retention programs; and Interactive Marketer, for real-time marketing execution.
According to Paragren, the relationship will offer utility marketers a seamless solution allowing them to gain a better understanding of their customers through analysis. Then, it will allow them to use that information to evaluate advanced billing, customer care, and pricing options. In addition, energy marketers will be able to implement various marketing campaign initiatives to fine-tune their marketing efforts.