Paragren Forms Agreement With HyperionParagren Technologies Inc., Reston, VA, a provider of marketing automation software, and Hyperion, Sunnyvale, CA, a provider of analytic application software, have announced an agreement to provide mutual clients with best-in-class customer relationship management analytic applications. Paragren said it will be integrating and reselling Hyperion Essbase OLAP Server with its One-By-One enterprise marketing software.
According to both companies, the result will provide a tightly integrated comprehensive application solution that will enable users to develop and deploy marketing strategies. The One-By-One system will leverage the performance, scalability and analytical power of the Hyperion Essbase for a range of sales and marketing analysis applications including campaign effectiveness and customer profitability analysis. Users will also now be given greater flexibility to extract, transform and analyze large volumes of customer transaction data from any data source.