Paragren Forms Agreement With Hyperion

Share this article:
Paragren Technologies Inc., Reston, VA, a provider of marketing automation software, and Hyperion, Sunnyvale, CA, a provider of analytic application software, have announced an agreement to provide mutual clients with best-in-class customer relationship management analytic applications. Paragren said it will be integrating and reselling Hyperion Essbase OLAP Server with its One-By-One enterprise marketing software.


According to both companies, the result will provide a tightly integrated comprehensive application solution that will enable users to develop and deploy marketing strategies. The One-By-One system will leverage the performance, scalability and analytical power of the Hyperion Essbase for a range of sales and marketing analysis applications including campaign effectiveness and customer profitability analysis. Users will also now be given greater flexibility to extract, transform and analyze large volumes of customer transaction data from any data source.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.