Paragren Forms Agreement With Hyperion

Share this article:
Paragren Technologies Inc., Reston, VA, a provider of marketing automation software, and Hyperion, Sunnyvale, CA, a provider of analytic application software, have announced an agreement to provide mutual clients with best-in-class customer relationship management analytic applications. Paragren said it will be integrating and reselling Hyperion Essbase OLAP Server with its One-By-One enterprise marketing software.


According to both companies, the result will provide a tightly integrated comprehensive application solution that will enable users to develop and deploy marketing strategies. The One-By-One system will leverage the performance, scalability and analytical power of the Hyperion Essbase for a range of sales and marketing analysis applications including campaign effectiveness and customer profitability analysis. Users will also now be given greater flexibility to extract, transform and analyze large volumes of customer transaction data from any data source.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.