Parago, LSY Marketing Services Partner

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Parago, which provides marketing and transaction processing services, and LSY Marketing Services formed a strategic partnership, the companies announced July 1.


They are offering consumer electronics and appliance industry retailers a program with which they can design, launch and manage customer incentive, retention and loyalty programs.


Parago, Dallas, provides expertise in marketing strategy, design, development, execution and measurement of value-added online and traditional promotional campaigns.


LSY Marketing Services, Louisville, KY, has implemented promotional solutions for Fortune 500 companies including rebate processing, fulfillment, direct mail, service contracts processing, dealer incentives, sales contests and warranty card processing.


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